I saw this advert for the first time last night. The Gorilla on the drums captures your attention, it is both commical and for some reason, I find, slightly disturbing!! The fact that a gorilla playing the drums is completely unrelated to the consumption of chocolate is what makes this advert so effective. After viewing it you find yourself sitting trying to relate the Gorilla to Cadburys and in the process the advert is ingraved in to your memory.
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