This book contains the opinions of experts and consumers on around 100 different "cool brands". With each different brand their rise to success is analysed; the how and why of how these brands are so succsessful. The book provides insight in to many familiar brands, but also introduces the success of companies and products unknown to me.
I would recommend reading this book to anyone who is interested in branding. The varying case studies present a broad range of interesting material, to keep this information in mind would be benificial to anyone interested in this area.
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