Vodafone UK is promoting its mobile internet services with “Raining Time”. As the advert progresses it begins to rain. But it soon becomes apparant that these are no ordinary drops of rain. As the drops turn to a shower and then to a downpour, we realise that it’s "raining time" as clockwork parts and whole watches are falling from the sky. The advert is telling us to make use of every minute of every day, 'The internet is now mobile. Vodafone. Make the most of now.”
The music used in the Vodafone Raining Time is “Little April Shower”, from Disney’s Bambi 2 Original Soundtrack.
This advert was developed at BBH, London, by creative director Nick Mahoney, creatives Simon Veksner and Nick Allsop, and agency producer Davud Karbassioun.
2 comments:
This advert is really impressive. I think the music used with it is very appropriate. It must have cost a lot to make this advert which shows how important vodafone sees it's advertising campaigns.
Whenever you see this advert does it make you want to watch Bambi?
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